miss its/the mark

idiom

: to fail or be wrong

Their estimates completely missed the mark.

The ad campaign was supposed to appeal to young people but it missed the mark.

Examples of miss its/the mark in a Sentence

Recent Examples on the Web

These examples are automatically compiled from online sources to illustrate current usage. Opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback about these examples.

Without women in tech, companies are at risk of making serious oversights that can cause products to miss the mark with women consumers. —

Sue Harnett, Forbes, 24 Oct. 2024 Traditional housing approaches prioritizing permanent solutions, often miss the mark. —

Andy J. Semotiuk, Forbes, 8 Oct. 2024 Without clear objectives or sufficient opportunities for dialogue, proposals can often miss the mark, failing to fully address the challenges clients face. —

Stefan Pollack, Forbes, 26 Sep. 2024 Academy Award-winning actress Halle Berry’s menopause experience is a prime example of how medical professionals can miss the mark. —

Sandra Rose Salathe, Flow Space, 24 Sep. 2024 See all Example Sentences for miss its/the mark

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“Miss its/the mark.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/miss%20its%2Fthe%20mark. Accessed 14 Nov. 2024.

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